Zoe Asadi

Product Designer · Visual Storyteller

I’m Zoe, a Product Designer with a background in animation and visual development. I bring visual storytelling and product thinking together to create digital experiences that are clear, useful and full of character.

Rayan Travel redesigned desktop homepage

HOMEPAGE · DESKTOP

Rayan Travel redesigned mobile homepage

HOMEPAGE · MOBILE

Rayan Travel

Product Design · Responsive Web

A mobile-first travel website redesign that helps customers find tours and cruises through clearer journeys and a reusable design system.

Product Designer

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Plantify calendar screen
Plantify diagnose screen
Plantify my plants screen

Plantify

UI/UX · Mobile App

A plant-care app helping users diagnose plant health issues, manage care routines and feel more confident looking after their plants.

UI/UX Designer

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Hevywave ticket selection screen
Hevywave event discovery screen
Hevywave event detail screen

Hevywave

UI · Mobile App

A bold mobile UI concept for discovering and booking local music gigs in Dorset — built around a clean component system and a smooth event-to-checkout flow.

UI Designer

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Sisterly redesigned event detail page after joining
Sisterly redesigned event listing page
Sisterly redesigned event detail page before joining

Sisterly

UX Audit / Mobile App Redesign

A UX audit and mobile redesign for Sisterly's event experience, focused on clearer event discovery, stronger information hierarchy, privacy-conscious social features, and accessibility details.

UI/UX Designer

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